7.31.2013

Watch Prada Models Watch TV in the 1950s

The creative agency AMO continues to mine midcentury mundanity for Prada's latest concept video, in which everyday actions are distorted and distilled into a noirish sequence of animated images. Fall clothes — in all their printed, wasp-waisted glory — take center stage as models act out ordinary tasks that become more mysterious and interconnected throughout.

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